Batching Your Content Like a Boss
Content batching, also known as batch content creation or content batching, is a time management and productivity technique used to streamline the process of creating content. Instead of creating content one piece at a time whenever it's needed, content batching involves dedicating a specific block of time to create multiple pieces of content in one sitting.
01. Planning: Identify Your Content Themes!
Determine the themes or categories that align with your photography business and resonate with your audience. This could include genres of photography, tips and tutorials, behind-the-scenes stories, client spotlights, or industry trends. Having predefined themes allows you to create cohesive content batches.
Examples might include:
Educational content
Evergreen content that supports your clients in shoot preparation
Advice, tips + tricks for _____ type of shoot
BTS & Personal and so on and so forth.
Some examples include:
Example for a wedding photographer: favorite engagement session locations in your geographical area. This topic not only supports clients, but it also appeases your local audience, as well.
Example for a portrait photographer: 10 things to prepare for a headshot
the session, seasonal style guides, etc.
02. Create a “Brainstorm Board:
On a live document, brainstorm a list of content ideas within each theme. Consider what your audience would find valuable and interesting. Aim for a mix of educational, inspirational, and engaging content. Use this list as a reference during your content batching sessions.
03. Gather Resources:
While time blocking is incredibly effective, it requires commitment and discipline. Treat your time blocks as non-negotiable appointments with yourself. Limit distractions during these blocks and immerse yourself fully in the task at hand.
04. Silence Your Phone & Focus on One Task:
During content creation, it’s crucial you focus solely on that! Avoid multitasking or jumping between different tasks to maintain your focus. The quality of your content will also be better :)
05. Create Multiple Pieces + Minimize Repetitive Tasks:
Tip: Use this dedicated time to create multiple pieces of content and templates that can be reused. Develop templates, frameworks, or style guides that maintain consistency across your content pieces.
For example, create a blog post template with predefined CTA’s or design templates in Canva for social media graphics.
Find ways to minimize repetitive tasks and maximize productivity during your batching sessions.
Having recyclable templates streamline the content creation process and ensure a cohesive brand identity.
REMEMBER to start simple, and add on as time goes on so you don’t get stuck in overwhelm.
06. Review and Edit:
After completing a content batching session, take the time to review and edit your content. Ensure that it aligns with your brand voice, is error-free, and meets your quality standards. Editing immediately after creation helps maintain consistency and saves time in the long run.
07. Schedule and Automate:
TIP: ALWAYS automate the distribution of your content to save time and ensure a consistent presence across your marketing channels!
08. Analyze:
Regularly review the performance of your content to gain insights into what resonates with your audience. Monitor metrics such as engagement, reach, conversions, and feedback. Use these insights to iterate and refine your content creation system for continuous improvement! This piece is not the most fun, but it is important to see what is performing well!
TIP! Capture Ideas on the Go: Keep a system in place to capture content ideas as they come to you throughout the day. Use note-taking apps, voice recordings, or a physical notebook to jot down ideas. These captured ideas can be incorporated into your batching sessions later.
By implementing a content creation system and batching your content, you can streamline your workflow, save time, and consistently deliver valuable content to your audience. Remember to stay organized, prioritize quality, and adapt your system based on feedback and analytics.
