Defining Your Brand Vision & Why It Matters | Brand Identity Series for Photographers - Phase 2 | Photography Business Coach
::: STRATEGY SERIES :::
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Brand pillars are the foundation of your business, the formula and vibe that makes you stand out in a sea of photographers.
They guide your business decisions, shaping your marketing messages, and forming that deep emotional bond with your clients. So, let's begin to define your brand pillars and keep your marketing game strong.
Defining your brand pillars to cultivate a brand identity all begins with your vision for the future.
The first step and one of the most important strategies to set the foundation for authentic + successful marketing in your business is to truly understand what your brand is, and who you serve or want to serve.
Over the next 5 phases, we will explore the main pillars you need to work on to cultivate your luxury brand strategy and identity! Understanding these intricacies will go a long way.
Last week, I discussed misconceptions in the industry and reviewed WHY doing this work is so crucial. Just incase you missed it, the key takeaways were:
You need to understand what it is you want to communicate to your audience. You want your ideal clients to feel an immediate, genuine connection to your business.
Your branding needs to be driven by a core message that allows you to draw in your ideal client and show them that they're in the right place.
A brand strategy is a long-term plan developed to help your business achieve specific goals. Brand consistency is a key part of your strategy, as it builds brand trust.
Laying the foundation for your marketing strategy as a photographer
Understand and define the 5 key brand pillars:
Brand Vision - Brand vision refers to the ideas behind a brand that help guide the future. Your compass.
Brand Purpose - Simply put, our brand purpose is the reason why your brand exists.
Brand Mission - What are you expecting to achieve? Define and align your short-term and long-term goals (we will review the importance of a mission statement, as well).
Brand Positioning - Identifying your target audience and what sets you apart from the rest. You need an understanding of who the customers are for your products to create the right messaging.
Brand Personality - When we think of a brand personality, we think of the voice, the tone, and how the personality is seen/felt by viewers
That’s why we are zoning in on Brand Vision today.
So, what is your brand Brand Vision? Ask yourself, where do you want to be in 2-5-10 years and what does that future brand look like?
WHAT IS YOUR BRAND VISION?
Your vision is where you plan your business to be in the future. Thinking about where you want your company to be is a vital part of brand creation.
Brand vision refers to the ideas behind a brand that help guide the future.
Brand vision refers to the ideas behind a brand that help guide the future. When the brand vision clicks, it reflects and supports the business strategy, differentiates you from competitors, resonates with customers, energizes and inspires employees and partners, and precipitates a gush of ideas for marketing. When absent or superficial, the brand will drift aimlessly and marketing startegies are likely to be inconsistent and ineffective.
Want to dive in?
Download the 50-page Luxury Brand Identity Handbook and get to work today!
How you build your brand, craft your narrative, and implement marketing strategies is the key to your success in this industry.
Getting in touch with your bigger vision will not only help you align your current marketing with your larger business plan, it will also support your mindset shift from thinking small to thinking BIG.
I hope this was supportive and I will see you next week for phase 3 of the Luxury Brand Series where we will review and fine-tune your brand purpose!
Xx Katie
Keep Moving Forward >>
Streamline Your Business >>
Create Consistent High-Profit >>
Establish Yourself >>
Follow the proven business blueprint >>
Keep Moving Forward >> Streamline Your Business >> Create Consistent High-Profit >> Establish Yourself >> Follow the proven business blueprint >>
Don’t stop here….
Ask yourself, are you sick of feeling overwhelmed or confused about your next steps as a photography business owner?
What if you could ditch the overwhelm, create consistent profit, and build a profitable and sustainable photography business that requires less of you? The good news is it’s possible to streamline your business so you can set the foundation for more money, more time, and more freedom RIGHT NOW.
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Learn how to establish yourself as a recognized expert in your niche
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Follow the proven business blueprint that allowed me to transform my passion into a profitable, sustainable business—without constantly questioning my next steps forward
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Click below to watch my FREE Startegy Session packed with transformative information you can put in motion today. All of my trainings are designed for individuals who want to reclaim work-life balance and thrive both personally and professionally.
👇👇👇 See you inside👇👇👇
Learn more about my signature program
Momentum Method: The Breakthrough Photography Business Blueprint
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Is This Program Right for You?
If you are...
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Passionate about photography but overwhelmed with the business side of things.
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Feeling isolated, craving a supportive community that truly understands your challenges.
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Searching for strategies to attract your dream clients and consistent bookings.
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Program Benefits and Transformations
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