What’s your why? Brand Purpose - Luxury Brand Identity Series - Phase 3 | Photography Business Coach
::: STRATEGY SERIES :::
::: STRATEGY SERIES :::
Now that we have your brand vision dialed and you feel more in touch with your bigger business plan, let’s talk about your purpose.
I know it may seem vague, but bear with me! As I have mentioned, brand pillars are the foundation of your business (and the vibe that sets you apart from everyone else). They guide your business decisions, shaping your marketing messages, and forming that deep emotional bond with your clients.
Over the last 2 weeks, I discussed misconceptions in the industry and reviewed WHY doing this work is so crucial, and then we tackled phase 1: your brand vision. Today we are diving into BRAND PURPOSE (think of your brand purpose as the why of your business).
Here are the key points about branding I want to ingrain in your mind as we move through this series:
Speak Your Truth: Get crystal clear on what you want to say to your audience. Make them feel like they're at home :)
Lead with Your Heart: Think of your core message be the Bat-Signal for your dream clients. Guide them right to your doorstep and make 'em feel at home sweet home.
Map Out Your Brand Strategy: Craft a long-term plan developed to help your business achieve specific goals. Brand consistency is a key part of your strategy, as it builds brand trust (think on your website
The 5 key brand pillars:
Brand Vision - Craft a clear vision to guide your future endeavors
Brand Purpose - Define the "why" behind your brand's existence
Brand Mission - Align your short and long-term goals
Brand Positioning - Differentiate yourself from competitors
Brand Personality - Develop a unique voice and tone
If you haven’t downloaded the 50-page Luxury Brand Identity Handbook, do so below so you can follow along and work on the exercises throughout.
Click the button at the bottom of this post to download or download here!
WHAT IS BRAND PURPOSE?
Your brand purpose is the meaningful reason why your brand exists
The purpose is the why of your business.
Think of it as the core of your brand
Your purpose pillar should serve as a magnet for ideal clients who share similar values.
To understand your purpose, you need to look at who you serve
Identifying the emotion that your client will feel while working with you helps unlock your meaningful brand purpose. Tapping into the impact that may have on their lives (even if just for a fleeting moment) defines your brand purpose and how it can impact others.
Brand Purpose Exercises
I recommend doing all of your brand discovery work on a google document so you can repurpose and use in content and marketing, as well!
What is YOUR Brand Purpose?
Ask yourself, why does your brand exist?
What is the “solution” you provide?
How do your clients feel when they work with you?
How do you want to serve your customers?
How do your clients feel when they work with you?
What’s your why?
TIP:
Think of the main reasons you put in work daily. It will support you in answering the question of what you’re trying to accomplish. This brand pillar should be well thought out and should resonate! It should also connect to your personal brand goal. You want it to resonate with you. The business will flow better that way.
I hope all this feels supportive and helpful. If you’re struggling to grow your business, land dream clients, and raise your prices do not skip out on this!
After completing our Luxury Photographers Brand Identity Handbook you will have learned:
What your brand should communicate regardless of who you are
What brand pillars and why they are important
How to define your brand pillars and begin cultivating a brand identity
The 5 key aspects to keep in mind when identifying your brand pillars & creating an effective brand message
You will define your brand + target audience for more effective marketing, communication, copy, and a clear path forward.
Keep Moving Forward >>
Streamline Your Business >>
Create Consistent High-Profit >>
Establish Yourself >>
Follow the proven business blueprint >>
Keep Moving Forward >> Streamline Your Business >> Create Consistent High-Profit >> Establish Yourself >> Follow the proven business blueprint >>
Don’t stop here….
Ask yourself, are you sick of feeling overwhelmed or confused about your next steps as a photography business owner?
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👇👇👇 See you inside👇👇👇
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